From the category archives:

Color Theory

The blue and the green

June 25, 2009

The blue and the green optical illustion.
You see embedded spirals, right, of green, pinkish-orange, and blue? Incredibly, the green and the blue spirals are the same color. At first I thought Richard was pulling our collective legs, being a trickster of high magnitude. So I loaded the image in Photoshop and examined the two spirals. [...]

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Should You Design in RGB or CMYK?

January 3, 2009

This is not the be-all end-all guide for color modes, just best practices from my experience designing for the printing industry.
The only thing that matters is the output.
The simple rule is: web=RGB, print=CMYK.
If you are designing for print, what will the final output be? What kind of press will this be printed on?
Offset: CMYK
Offset presses [...]

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Color Links

December 16, 2008

Kuler
Find color palates or create your own. Start with a photo you like and Kuler will create a color palate based on the image.
Solid to Process chips (PDF)
Download a PDF that shows Pantone to CMYK comparisons of each color. Keep in mind you will be viewing these on your monitor, so you will see [...]

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Orange

October 25, 2008

The color of Halloween. The color of excess.
You may have noticed that restaurants and retail outlets use orange in surroundings and especially at point of sale locations. The reason is orange is the color of excess. Studies have shown that when people are surrounded by warm colors in the orange hues eat more and spend [...]

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